Concept campaign developed for the Wildlife Conservation Society while at Saatchi & Saatchi. The work explored an emotionally driven approach to environmental advocacy by visualizing human voices as expressions of love moving through natural ecosystems.
The campaign used bold typography, environmental imagery, and graphic visual effects to connect climate awareness with personal emotional investment. Originally developed as a print campaign concept, the project was later expanded into an AI-assisted motion piece exploring how emerging tools can extend traditional campaign ideas into immersive storytelling formats.
Role: Art Supervisor
Agency: Saatchi & Saatchi
Deliverables: Campaign Concept, Print Advertising, Visual Development, AI Motion Exploration