Industry

Nonprofit Environmental Conservation

Client

Wildlife Conservation Society

Voice Your Love Campaign

Concept campaign developed for the Wildlife Conservation Society while at Saatchi & Saatchi. The work explored an emotionally driven approach to environmental advocacy by visualizing human voices as expressions of love moving through natural ecosystems. The campaign used bold typography, environmental imagery, and graphic visual effects to connect climate awareness with personal emotional investment. Originally developed as a print campaign concept, the project was later expanded into an AI-assisted motion piece exploring how emerging tools can extend traditional campaign ideas into immersive storytelling formats. Role: Art Supervisor Agency: Saatchi & Saatchi Deliverables: Campaign Concept, Print Advertising, Visual Development, AI Motion Exploration

AI Motion Exploration

Experimental video adaptation created later using AI-assisted workflows to expand the original campaign into motion storytelling.