MINI Financial Services Campaign

MINI Financial Services campaign materials developed across print, direct mail, promotional, and experiential applications. The work focused on extending MINI’s distinctive brand voice into financial services communications while maintaining the playful, unconventional tone associated with the brand. The campaign included promotional mailers, credit card marketing, leasing communications, dealership materials, and a full vehicle wrap installation designed to create engaging brand experiences across multiple customer touchpoints. Role: Sr. Art Director Deliverables: Print Advertising, Direct Mail, Promotional Materials, Vehicle Wrap Design, Experiential Graphics